An honest take on the future of sports from the man who has shaped it for the last 50 years.
Run It Back Live Entertainment presents an exclusive live conversation with legendary sports agent David Falk, exploring the business of sports through the lens of one of the industry’s most influential dealmakers.
Designed for passionate fans, business leaders, students, and sports professionals alike, this event offers a rare opportunity to hear directly from one of the architects of modern sports business while engaging in timely conversations about where the industry goes next.
David Falk is one of the most influential agents in basketball history. He is best known as the longtime agent for Michael Jordan and is widely credited with helping build the Air Jordan empire through Jordan’s landmark partnership with Nike.
Founder of FAME (Falk Associates Management Enterprises), a major sports industry representation firm, Falk represented more than 100 NBA players over his career, including stars such as Patrick Ewing, Alonzo Mourning, Allen Iverson, and Dikembe Mutombo. During the 1990s, he was often considered one of the most powerful figures in the NBA.
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